Private Event Sales
Fully Managed.
SOHO helps restaurants, hotels, and venues capture more private event revenue through dedicated lead response, sales systems, client communication, contracts, BEOs, and revenue forecasting.
Your Revenue. Our Expertise.
Private Event Revenue Is Too Valuable to Lose.
Most hospitality operators are losing private event revenue every day. Leads go unanswered, follow-up is inconsistent, systems are fragmented, and busy operators simply do not have the bandwidth to manage a full event sales pipeline. The opportunity is real. The infrastructure is missing.
Slow Lead Response
The first vendor to respond professionally wins the booking — every time. Delayed replies cost you events before they begin.
Inconsistent Follow-Up
Without a dedicated sales owner, inquiries stall. Prospects move on. Revenue disappears quietly.
No Dedicated Sales Ownership
Operational teams are stretched thin. Private event sales require a different discipline — one that rarely exists in-house.
Weak CRM & Forecasting
Without structured pipeline management, you cannot predict revenue, identify trends, or close at scale.
Missed High-Margin Revenue
Private dining and events are among the highest-margin opportunities in hospitality. Most operators capture less than 30% of available event revenue.
"The first vendor to respond professionally wins the booking — every time."
Private Events Drive Margin.
Private dining and event revenue can be one of the highest-margin opportunities in hospitality. A single well-managed private event can generate more revenue in one evening than a full week of regular covers — with predictable food and beverage minimums, guaranteed deposits, and streamlined service.
But it requires structure, speed, and professional sales management. Disciplined event sales create more predictable revenue, improve operational planning, and build long-term client relationships that compound over time.
Average capture rate
without dedicated sales
Cost of a full-time
Director of Event Sales
A Fractional Revenue Division for Your Venue.
SOHO becomes your venue's fully outsourced, white-label event sales department. We integrate directly into your operation, protect the guest experience, and manage the full sales process from first inquiry through execution handoff.
"We operate as an extension of your brand, not an outside agency."
Your guests interact with your brand. Your team receives a clean, fully finalized event ready for execution. No gaps. No dropped balls. Just revenue.
From First Inquiry to Final BEO.
SOHO manages the complete event sales lifecycle — every touchpoint, every document, every conversation — so your team can focus on delivering exceptional guest experiences.
Lead Response
Every inquiry answered promptly, professionally, and with urgency — because speed wins bookings.
Client Communication
Seamless, branded communication from first contact through event day, protecting your guest experience.
Proposals
Polished, customized proposals that reflect your venue's brand and convert prospects into confirmed bookings.
Contracts
Professionally drafted event contracts with clear terms, executed via DocuSign for a frictionless client experience.
Menus
Coordination with your culinary team to present accurate, compelling menu options tailored to each event.
BEOs
Detailed Banquet Event Orders prepared and delivered to your operations team — clean, complete, and ready to execute.
Deposits
Deposit collection and payment processing managed with precision, protecting your revenue from the start.
CRM Management
Hotel-caliber CRM discipline — Tripleseat, HubSpot, and more — applied to every lead and client relationship.
Forecasting
Pipeline visibility and revenue forecasting that give you clarity on what's coming and where to focus.
Pipeline Reporting
Regular reporting on inquiry volume, conversion rates, and revenue pipeline so you always know where you stand.
Follow-Up
Structured, persistent follow-up that keeps prospects engaged and prevents revenue from falling through the cracks.
Sales Process Optimization
Continuous refinement of your event sales workflow to improve conversion, speed, and client satisfaction.
Kasey Weisnicht
Founder & Principal
SOHO was founded by Kasey Weisnicht, a senior hospitality sales leader with over a decade of experience across New Orleans' most prestigious restaurants, hotels, and private event operations — including Ralph Brennan Restaurant Group, Loews Hotel New Orleans, and NOPSI Hotel New Orleans.
Annual event revenue growth under her leadership
Tripleseat · Delphi · Opera · HubSpot · DocuSign · Stripe
"I built this company because I've seen the revenue that venues leave behind every single week. SOHO exists to change that."
Three Models. One Goal: Maximize Your Event Revenue.
Our model combines a management retainer with performance-based commission, aligning our incentives directly with your venue's profitability while reducing the burden of additional full-time payroll.
Commission Only
% of booked revenue
Performance-based structure. Ideal for venues testing the partnership or with variable event volume.
- ✓Zero upfront cost
- ✓Pay only on results
- ✓Ideal for variable volume
- ✓Full sales management
Hybrid Model
monthly retainer + commission
Best for venues with consistent event volume seeking dedicated, ongoing support and maximum results.
- ✓Dedicated sales management
- ✓CRM & pipeline reporting
- ✓Full lifecycle management
- ✓Priority responsiveness
Project Launch
one-time setup fee
Full build-out of your event sales infrastructure, systems, and collateral from the ground up.
- ✓Sales system setup
- ✓CRM configuration
- ✓Collateral creation
- ✓Process documentation
In every model, SOHO delivers more than a full-time hire — at a significantly lower total cost.
Lower Fixed Payroll Burden
No benefits, no turnover risk, no full-time salary commitment.
Sales Expertise Without Full-Time Hiring
Senior-level event sales management at a fraction of the cost.
Performance-Aligned Growth
Our commission structure ensures we succeed only when you succeed.
Designed for Hospitality Brands Ready to Grow.
SOHO works best with operators who recognize the opportunity in private events and are ready to pursue it with the right infrastructure.
Independent Restaurants
Iconic dining rooms and private spaces with untapped group sales potential. High demand, low capture rate.
Boutique Hotels
Intimate event spaces, meeting rooms, and rooftop venues where guests expect a seamless, white-glove experience.
Specialty Venues
Breweries, distilleries, entertainment venues, and private dining rooms with character, charm, and zero sales infrastructure.
Hospitality Groups
Multi-concept operators who need consistent sales infrastructure across their portfolio without multiplying headcount.
Operators Converting Inconsistently
Venues receiving leads but lacking the dedicated systems and follow-up to convert them reliably.
Brands Preparing to Scale
Operations that need professional sales infrastructure in place before expanding to new markets or concepts.
Current Partners Include: Plates · Le Moyne Bistro · Maria's Oyster Bar · Willie's Boil House
Ready to Capture More Private Event Revenue?
If your venue is receiving private event inquiries but lacks the dedicated systems, follow-up, and sales infrastructure to maximize them, SOHO can help. Schedule a 30-minute discovery call to assess your event space, current volume, and growth potential.
30-minute discovery call to assess your event space and current volume
Custom proposal tailored to your venue's needs and goals
Pilot program available for new partners